Case Study: a leading retailer transforms kitchen shopping experiences with Capgemini Smart Digital Store 3D Modeler

Leading Retailer - Customer Case Study

A leading European retailer specializing in leisure, multimedia, and household products faced the challenge of longer sales cycles as customers struggled to visualize and commit to large purchases like new kitchens. To address this and empower both customers and its sales associates, the retailer partnered with Capgemini to implement the Smart Digital Store 3D Modeler, a solution powered by Intel technology.

The solution from Capgemini utilized 3D-printed models and real-time rendering to allow customers to digitally design their kitchens. This immersive experience, which included VR capabilities, gave customers the confidence to make quicker purchasing decisions, significantly accelerating the sales cycle. The implementation was a major success, generating positive media attention and leading the retailer to consider rolling the Capgemini 3D Modeler out to up to 50 additional stores.