Case Study: a large European DIY retailer improves campaign targeting and ad spend optimization with Capgemini

Large European ‘‘Do-It-Yourself’’ Retailer - Customer Case Study

A large European do-it-yourself retailer faced a significant marketing challenge. Their costly, mass-mailed advertising flyers made it impossible to correlate specific promotions with in-store purchases. The retailer partnered with Capgemini to better target its communications by gaining the ability to analyze point-of-sale (POS) data to understand the connection between its campaigns and sales.

Capgemini implemented a solution utilizing its Extreme Apps for Retail, powered by SAP HANA and running on Intel technology. This provided the marketing team with deep insights into buying trends and campaign performance via new analytical dashboards. As a result, the retailer now manages end-to-end marketing campaigns more effectively and estimates annual savings worth millions of Euros. The solution also delivered a substantial performance increase and a lower total cost of ownership.