Case Study: KeyCorp nearly doubles cross-selling with Capgemini’s Siebel CRM solution

KeyCorp - Customer Case Study

KeyCorp, a $92 billion bank-based financial services company, faced stagnating revenues and market share loss due to high costs and a lack of client focus. To improve its competitive profile, the company embarked on a growth-focused Client Experience initiative and engaged vendor Capgemini for help deploying a single enterprise-wide, Siebel-based platform to create a unified view of its clients.

With Capgemini's CRM expertise, the solution was a Siebel-based CE Desktop workstation that provided a holistic view of client relationships. The implementation led to impressive early wins, including a more than 500 percent improvement in lead follow-up and a near-doubling of cross-selling opportunities. Capgemini delivered the solution using an accelerated approach and its Rightshore delivery model to fast-track the project and mitigate risk for the client.

KeyCorp

Kevin Riley

Executive VP - Customer Information and Relationship