Case Study: ING Direct UK improves targeted multi-channel marketing with Capgemini

ING Direct - Customer Case Study

ING Direct UK, a leading direct bank, sought to better retain and develop its customer relationships by improving its marketing targeting and effectiveness following a period of rapid growth. They engaged the vendor Capgemini, who leveraged their expertise and the Infor Epiphany CRM application to address this challenge.

Capgemini implemented a multi-channel, closed-loop marketing solution that integrated customer and product data. This provided ING Direct UK with direct access to data for superior segmentation and the ability to monitor and refine campaign effectiveness. The solution from Capgemini enabled the bank to plan for a significant increase in marketing campaigns and to drive better performance in customer acquisition, retention, and cross-selling activities.

ING Direct

Jacqui Quilter

Head of Business Intelligence