Case Study: Leading Banking and Financial Services Organization achieves PECR-compliant, hyper-personalized consent management with Capgemini

How a leading financial services firm set the stage for hyper-personalization

Leading Banking and Financial Services Organization needed help managing consent at scale across multiple jurisdictions while still delivering a personalized customer experience. To address the challenge, the organization turned to Capgemini and its consent management expertise, including implementation of a cookie-based platform across its digital properties.

Capgemini conducted a cookie audit and gap analysis, then helped implement the Tealium consent management platform across 25 public websites and four mobile and web apps. The result was optimized consent management across 17 countries, improved transparency and user engagement, PECR compliance, and a stronger foundation for hyper-personalized offers and customer care.