Case Study: a major American coffee chain achieves 3x net incremental revenue growth with Capgemini Invent

Guest Engagement & Marketing Analytics

A major American coffee chain faced the challenge of driving growth in their existing stores, as new store openings had led to market saturation and cannibalization. They struggled with slow data analysis from disparate sources, which took over a week and resulted in under-optimized marketing campaigns and missed revenue opportunities. Capgemini Invent was engaged to develop a modern data and analytics infrastructure to address these issues.

Capgemini Invent implemented a comprehensive analytics solution, which included developing scalable data pipelines, defining measurement frameworks for ROI, and providing advanced analytics for campaign optimization. This enabled the coffee chain to achieve a 3x increase in net incremental revenue and a 96% reduction in data processing time, slashing it from over 24 hours to just 55 minutes. The solution from Capgemini Invent also helped reduce mass marketing spending by enabling highly personalized customer engagement.