Case Study: Global Cafe and Retail Company boosts marketing ROI and cuts insight turnaround time with Capgemini Invent

Guest Engagement and Marketing Analytics

A global cafe and retail company was struggling with significant data overload, which caused a slow 7-10 day analysis turnaround that led to generic marketing campaigns and missed revenue. They faced challenges with same-store sales growth and had limited resources to gain timely insights or measure their return on marketing investment (ROMI) effectively. They partnered with Capgemini Invent for a solution.

Capgemini implemented an "insights concierge" service that provided end-to-end data management, analytics, and marketing operations support. The solution included creating scalable data pipelines, defining measurement frameworks, and developing advanced analytics. This resulted in a dramatic 96% reduction in data processing time, from over 24 hours to just 55 minutes, enabling personalized marketing and maximizing ROMI.