Case Study: FILA achieves record-breaking ecommerce growth with Capgemini

FILA transforms into an experience-driven retailer

FILA, the global sport and leisure footwear and apparel brand, needed to transform its online customer experience and accelerate ecommerce growth as stores closed during the pandemic. Its digital storefront lacked a consistent brand feel, and its legacy systems limited visibility into customer behavior and sales performance. To address this, FILA partnered with Capgemini using Salesforce Commerce Cloud, Salesforce Service Cloud, and MuleSoft.

Capgemini helped FILA launch a unified design system, streamline its digital commerce experience, and build an API-led architecture that improved data flow and customer service. The results included a triple-digit year-over-year conversion rate increase, substantially higher sales over five months, and a sellout of a key product drop in under 24 hours, while email capture and engagement improved significantly.

Fila