Case Study: a European global fashion retailer transforms fitting rooms and unifies shopping experiences with Capgemini Smart Digital Store

European Global Fashion Retailer - Customer Case Study

A European global fashion retailer sought to undergo a digital transformation to merge its physical and online shopping experiences. To stay relevant to connected customers, the company needed to innovate its in-store services, starting with the fitting room experience, and turned to Capgemini for a solution using their Smart Digital Store framework.

The solution implemented by Capgemini was a smart fitting room integrated with the retailer’s existing RFID system. This triggered interactive touchscreens that displayed product information, mirroring the website. The result was a unified and enhanced customer experience that empowered shoppers with more information. The retailer also gained valuable data on fitting room usage and sales trends, allowing for optimized stock levels and a better understanding of product performance.