Case Study: European Cheese Company improves promotion management with Capgemini's SAP CRM TPM solution

European Cheese Company - Customer Case Study

The European cheese company, a major dairy group operating throughout Europe, sought to address significant inefficiencies in its trade promotion management process. These challenges included high costs, inaccurate forecasting, and a lack of integration within its systems. To overcome this, the company partnered with Capgemini to implement a more effective solution.

Capgemini worked with the cheese company to implement the SAP CRM Trade Promotion Management solution, which integrated with the company's existing enterprise systems. This implementation resulted in efficiency gains, a solid foundation for evaluating promotions, and measurable impacts such as a potential 15% annual savings on marketing funds, a 1-8% potential sales increase, and a reduction in administrative work by up to 15%.