Case Study: a leading pharmaceutical manufacturer enhances patient experience and launch success with Capgemini Invent’s specialty channel insights platform

Enhancing Patient Experience through Insights

Capgemini Invent was approached by a leading pharmaceutical manufacturer preparing for a new drug launch. The client's challenge was to effectively monitor the complex patient journey from the initial referral phase all the way through to the final dispensing phase, seeking to ensure a successful market entry.

To address this, Capgemini deployed its specialty channel insights platform. This solution provided critical visibility into the specialty distribution channel, identified and removed barriers for patients getting on therapy, and enabled real-time decision-making for support programs. The drug launched with great commercial success, and the platform was instrumental in strategic decisions. As a measurable result of this proven impact, the client expanded the use of Capgemini's platform to manage seven additional brands.