Case Study: Orkin Enhances Digital Experiences and Boosts Engagement with Capgemini

Enhancing Digital Experiences through Innovation

The pest control company Orkin faced a challenge in evolving its digital strategy beyond simple lead generation to build greater brand awareness and leverage digital tools across the entire customer journey. They partnered with the vendor, Capgemini, their digital AOR and innovation partner, to address this need.

Capgemini implemented a comprehensive digital solution that included relaunching Orkin's award-winning B2C and B2B website on WordPress with over 1,200 pages of content, managing their blog, and creating a custom analytics dashboard. Furthermore, Capgemini developed innovative digital proof-of-concepts like a smart rodent trap that sends alerts and a live video feed for technicians. The results were highly successful, with the new website achieving a 97% visitor engagement rate and an 83% application completion rate.

Orkin