Case Study: US Labor Force improves policyholder retention with Capgemini

Driving policyholder retention and unlocking opportunity in the evolving US labor force

Capgemini partnered with the US labor force to address a significant challenge with policyholder retention. The customer was experiencing high levels of turnover and initially believed a better post-acquisition engagement model was the key to creating "Customer for Life" experiences for growth.

The solution developed by Capgemini focused on easing major life transitions for policyholders, such as starting or leaving a job. They created technology-driven solutions to enhance the worksite benefits enrollment experience, which increased consumer confidence and extended policyholder relationships. Furthermore, Capgemini developed new offerings for freelancers and contract workers, which expanded the customer's addressable market and opened up new consumer groups.