Case Study: a leading multi-national furniture and home accessories retail chain achieves digital commerce growth with Capgemini ADMnext

Driving Digital Transformation at a leading furniture retail company with ADMnext

The client, a leading multi-national furniture and home accessories retail chain, faced challenges in aligning its digital presence with its modern brand identity. Its eCommerce platform was struggling with low-quality data, slow SKU onboarding, high cart abandonment rates, and a poor online customer experience, with web sales accounting for only 5-6% of total revenue. To address this, they partnered with vendor Capgemini and leveraged their ADMnext service to embark on a digital transformation.

Capgemini implemented a comprehensive digital solution that stabilized the eCommerce platform and introduced new systems like a Product Information Flow and a Central Warehouse Information solution. This resulted in a 90% reduction in SKU onboarding time, a 98% improvement in product buy-ability, and a 30-40% reduction in order cancellations. Furthermore, an integrated mobile app for store associates enhanced the in-store experience. These efforts helped the client dramatically increase its online sales from 6% to 10.1% of total revenue and successfully manage over 78,000 daily orders.