Case Study: AbbVie raises awareness and boosts adherence with Capgemini’s interactive campaign

Designing an interactive campaign to raise awareness and education

AbbVie faced the challenge of low awareness and education around Central Precocious Puberty (CPP), a rare disease, which was preventing early diagnosis and successful treatment. The company engaged Capgemini to create a campaign that would raise awareness, increase patients on therapy, and improve treatment adherence.

Capgemini designed and built an interactive, unbranded social campaign featuring a website, educational videos, and promotional materials. A key element was a "virtual cookie jar" where user actions triggered a philanthropic donation. The campaign reached 100% of its engagement goal ahead of schedule, in under five months, and successfully fostered partnerships with key advocacy groups.

Abbvie