Case Study: a French multinational insurance firm enters the wellness market with Capgemini

Defining a new growth opportunity supported by a proposition and business model

The client, a French multinational insurance firm, sought to break into the global wellness market as part of its strategic shift. The challenge was to define a new growth opportunity by creating a concrete proposition and business model, moving from a traditional payer to a partner for its customers. Capgemini was engaged to develop this new strategy.

Capgemini developed a three-sided platform business that unites consumers, data trackers, and service providers. The solution uses sophisticated artificial intelligence to map consumer data from multiple sources, providing real-time performance tracking and personalized recommendations. This empowered people to proactively improve their holistic wellness. For the client, Capgemini's work transformed a white space opportunity into a tangible and measurable new business proposition.