Case Study: Daimler AG achieves a new digital business model with Capgemini

Daimler Group - Customer Case Study

Daimler AG, a major automotive group, faced the challenge of adapting to changing consumer behavior by establishing a new digital business model. To decouple digital services from vehicle purchases and compete with car-sharing apps, they partnered with vendor Capgemini. The project required developing new structures, legal frameworks, processes, and systems to sell services directly to customers.

Capgemini implemented the solution by setting up an interim organization that managed the multi-faceted project, which included developing a digital commerce platform, new pricing models, and new contractual agreements. This collaboration resulted in the successful launch of the "Mercedes me" portal within twelve months, creating a foundation for Daimler to offer and manage tailored digital services globally and establishing a direct customer relationship for its new digital offerings.

Daimler Group