Case Study: Cloudera helps a software infrastructure provider cut telecom reporting time with Capgemini

Cloudera - Customer Case Study

Capgemini collaborated with a software infrastructure provider that serves telecommunications companies, a client facing the challenge of extremely high customer churn rates of up to 80%. The client needed a way to generate real-time targeted marketing offers based on customer location but was hindered by the massive volume of data. They engaged Capgemini to help develop a prototype reporting tool to address this.

The solution involved implementing a new architecture that connected MicroStrategy to Hadoop using Cloudera Impala, removing the dependency on slower MySQL databases. This dramatically reduced report generation times from four hours to just 15 minutes. The newly efficient reporting allowed the infrastructure provider to market a powerful new product, giving its clients the ability to create targeted campaigns and opening a significant new revenue stream.

Cloudera