Case Study: Cell C achieves stronger growth and profitability with Capgemini's corporate strategy program

Cell C - Customer Case Study

Cell C, a major South African mobile service provider, faced slowing subscriber growth, high customer churn, and escalating costs against larger competitors. To address this inadequate growth trajectory and pull the business back to stability, they enlisted the consulting services of Capgemini's Telecom Media and Entertainment practice to help diagnose the problem and formulate a new corporate strategy.

Capgemini led a joint team to develop a new five-year strategy focused on operational efficiency, best value services, and aggressive market penetration. The implementation led by Capgemini resulted in significant EBITDA and cash flow improvement without workforce reduction. This was evidenced by a 17% revenue increase and a 44% growth in its active customer base, putting the company on a clear path to profitability and strategic strength.

Cell C

Harri Rauhala

Chief Strategy Officer