Case Study: CAPSA grows foodservice sales with Capgemini

CAPSA - Customer Case Study

CAPSA, a leading Spanish milk producer, faced industry pressure from volatile prices and shrinking retail margins. Seeking new growth opportunities, the company partnered with Capgemini to help design and launch a new business unit dedicated to the foodservice market.

Capgemini provided expertise in the foodservice market to design an ambitious business plan and then supported its implementation. The solution included building a dedicated distributor network, developing a targeted product portfolio, and creating a specialized sales team. As a result, in its second year, the new CAPSA business unit achieved sales of approximately 100 million euros, accounting for 14% of the company's total revenue and establishing it as a top player in the market.

CAPSA

Pedro Astals

Chief Executive Officer