Case Study: Hellmann Worldwide Logistics achieves better CRM visibility and predicted growth with Capgemini

Capgemini Invent helps Hellmann deliver on growth strategy with Dynamics 365

Hellmann Worldwide Logistics, a global logistics provider, wanted to modernize its in-house CRM to support long-term growth and gain better visibility and insights across sales and marketing. The company turned to Capgemini to help evaluate replacement options and find a platform that could better support its transformation goals.

Capgemini recommended Dynamics 365 Sales and Dynamics 365 Marketing after a technology-agnostic evaluation, and the solution was piloted successfully before being rolled out to more than 1,000 users. With Capgemini, Hellmann expects a 20% increase in lead generation and opportunity conversion, a 10% reduction in customer churn, and improved sales and marketing processes with the ability to update CRM on the go.

Hellmann Worldwide Logistics

Patrick Oestreich

Chief Commercial Officer