Case Study: Groupe Caisse d’Epargne streamlines retail banking with Capgemini

Caisse d’Epargne - Customer Case Study

Caisse d’Epargne, a major French banking group, faced increasing competition and needed to revamp its retail banking distribution model to adapt to market changes. The vendor, Capgemini, was engaged to help with a complete transformation program designed to streamline all customer channels, optimize distribution costs, and improve profitability.

Capgemini implemented the "Fréquence Client" program, providing comprehensive program management, designing a new branch concept, and supporting the regional rollout. This solution included consolidating projects, facilitating stakeholder workshops, and deploying tracking tools. The results were significant, including the renewal of over 300 branches, the installation of 500 new ATMs, the training of more than 10,000 salespeople, a decrease in basic front-desk operations, and an increase in sales leads, all contributing to the program's success.

Caisse d’Epargne

Sebastien Rohart

Distribution Director