Case Study: BRP achieves experience-led growth with Capgemini

Brp Transforms From a Product-focused to an Experience-focused Company

BRP, the powersports manufacturer behind Ski-Doo, Sea-Doo, and Can-Am, wanted to grow beyond its core vehicles and create new digital experiences for riders. To do that, BRP partnered with Capgemini and its innovation teams to build BRP-X, an in-house experience engine and innovation lab focused on discovering opportunities in the outdoor community space.

Capgemini helped BRP define the lab’s vision, processes, KPIs, and rapid test-and-learn approach, then co-developed Uncharted Playgrounds, an online marketplace that connects landowners with riders. The pilot launched in just four months and quickly expanded from Texas to six additional states and Australia, covering 1.5 million acres, tripling landowner acquisition targets, and engaging thousands of riders.

BRP

Simon Cazelais

Vice-President, Global Brand Strategy and Innovation