Case Study: Edward Andrews Homes increases buyer move-in rates with Capgemini's customer-centric digital and physical experience redesign

Blending digital and physical experiences for luxury home builder

Capgemini partnered with Edward Andrews Homes, a luxury home builder, to develop a new digital strategy. The challenge was to increase brand awareness, drive sales, and recreate the customer home-buying experience to be more effective and customer-centric.

As the Experience Agency of Record, Capgemini re-engineered the design process to focus on the buyer's perspective. This included creating a preference quiz and blending digital tools with a redesigned physical design center. The solution increased the buyer move-in rate by 42% across all home categories, significantly reducing build cycle times and allowing Edward Andrews Homes to generate revenue faster.

Edward Andrews Homes