Case Study: an automobile company improves master data quality and speeds configurator rollout with Capgemini

Automobile Company - Customer Case Study

A major automobile company, a leading producer of premium cars and trucks, sought to integrate its product and price Master Data Management (MDM) for its car division. They partnered with Capgemini to centralize this data to improve efficiency, data quality, and reduce the effort and time required to manage information across their sales and customer systems.

Capgemini implemented a centralized MDM system featuring a new Global Car Configurator (GCC) engine. The solution integrated with the existing internet configurator, eliminated manual processes, and provided standardized data across all markets. This resulted in a significant reduction in costs and a drastic improvement in speed; introducing new marketing actions now takes five days instead of several weeks. Data quality improved and master data became available at the point of sale in a fraction of the previous time.