Case Study: American Multimedia House achieves greater audience engagement and personalized advertising with Capgemini

An American multimedia house needed a 360-view of its audience for personalized advertising

American Multimedia House wanted a 360-degree view of its audience to improve personalized advertising and better understand Hispanic consumers across fragmented linear and digital channels. Its existing methods could not unify data from content consumption, user interests, and purchasing intent, so it needed a single consumer data platform. Capgemini, using Google Cloud Platform and consumer intelligence, was brought in to help solve the problem.

Capgemini built an in-house data platform that consolidated first- and third-party data from multiple sources into one framework, creating a privacy-safe view of millions of U.S. households. The solution gave American Multimedia House deeper insight into viewership, engagement, demographics, and behavior, enabling targeted ad campaigns, research analysis, and stronger monetization. As a result, the company improved personalization, increased engagement, and created more value for advertising partners.