Case Study: Syngenta drives growth focus with Capgemini's Strategic Agenda

Aligning around targeted growth opportunities with help from Capgemini gives Syngenta a market advantage

Syngenta, a world-leading agribusiness, faced tough market conditions in Europe, including agricultural reforms and new competition. To maintain its advantage, its European Leadership Team needed to implement a targeted growth strategy on the ground across a complex region. They partnered with Capgemini for support.

With Capgemini's assistance, Syngenta developed and rolled out a strategic growth plan called "The Strategic Agenda," based on a balanced scorecard approach. The solution focused on leadership alignment, framing the strategy, and ensuring strategic clarity. This created a new growth mindset, released tremendous energy throughout the organization, and led to the identification of significant new opportunities. The agenda was successfully implemented across 20 countries and three areas, sharpening the company's focus on key priorities.

Syngenta

Jon Parr

Head of Planning, Crop Protection (EAME)