Case Study: Albert Heijn improves product availability with Capgemini's centralized replenishment solution

Albert Heijn - Customer Case Study

Albert Heijn, a major supermarket chain in the Netherlands, faced the challenge of managing its complex supply chain across hundreds of stores to balance unpredictable customer demand with logistics costs. Partnering with Capgemini, they sought to replace inefficient planning assumptions with a system responsive to actual customer behavior to improve product availability.

Capgemini implemented a highly automated, centralized replenishment solution. This system used continuous, near real-time information instead of traditional daily batch processing to create a more responsive, event-driven supply chain. The result was a 50% reduction in out-of-stocks, a 7% increase in store attraction ratings, and a 14% increase in product availability during promotions, significantly improving efficiency and customer satisfaction.

Albert Heijn

Tony Vendrig

VP Supply Chain