Case Study: a major international consumer goods retailer drives data-driven marketing transformation with Capgemini Invent

Accelerate Data-Driven Marketing Transformations

A major international consumer goods retailer sought to connect more meaningfully with its one billion customers and launch a data incubator to begin its transformation, putting insights at the heart of its operations. To address this challenge, they partnered with vendor Capgemini, specifically its Capgemini Invent service.

The solution involved launching big data analytics proofs of value to define customer needs and build an industrial insights factory and data lab. This initiative, called the People Data Centre, provided industrialized insights as a service. The results for the retailer were substantial, including over 10,000 briefs delivered globally, €60 million in attributable savings, €130 million in incremental revenues, and the cataloging of 180+ global data sources. Capgemini helped revolutionize the company's ability to understand and communicate with consumers at scale.