Case Study: Leading Banking and Financial Services Company achieves hyper-personalized offer management with Capgemini

A leading bank becomes more customer-centric with personalized offer management

A leading banking and financial services company in North America wanted to modernize its legacy offer management system so it could deliver highly targeted, hyper-personalized campaigns across the customer journey. It partnered with Capgemini to plan and build an end-to-end offer management platform using Naehas and Adobe solutions, powered by AI.

Capgemini implemented a real-time, automated offer management solution that let marketers create, approve, and deliver personalized offers across channels. The results included a 3x increase in offer personalization, a 60–70% reduction in offer creation time, a 75% reduction in approval time, and annual savings of $750K in operations costs and $600K in IT costs.