Case Study: UK fitness app FIIT accesses efficient working capital and fuels 700% growth with Capchase

How UK fitness app FIIT used Capchase to access efficient working capital

Fiit is a UK fitness‑tech app that streams interactive classes across devices and produces its own video content in‑house. Facing rapid scaling, the company needed hassle‑free working capital but found traditional options—especially those charging a percentage of revenue—would penalize growth and risk balance‑sheet strain and equity dilution. Fiit turned to Capchase for a revenue financing solution that offered fixed repayment profiles, sensible terms, and transparent pricing.

Capchase provided a flexible working‑capital facility with calculable, fixed repayments and a quick drawdown process, allowing Fiit to double its financing as the business grew. That support enabled Fiit to focus on expansion without diluting equity, contributing to a 700% increase in growth over 18 months and giving the team the cashflow stability to scale content production and reach more users.

Fiit

Daniel Shellard

Co-founder and CEO