Case Study: The Looma Project achieves greater capital efficiency and scalable growth with Capchase

How the Looma Project crafts sustainable stories supported by Capchase’s capital efficiency

The Looma Project is a North Carolina–based storytelling platform that uses its Loop network and Story IQ algorithm to deliver human-centric point-of-decision video in retail. Looma faced cash-flow strain from investing in quality hardware, production and installation costs, and volatile monthly revenue from large commercial clients, so they looked for alternative financing and turned to Capchase and its Expense Financing product.

Capchase’s Expense Financing let Looma pay hardware and installation costs over a year with fixed terms, avoiding large one-time outflows and aligning expenses with revenues—improving capital efficiency and enabling faster scaling. Combined with Looma’s Loop performance (driving 2x sales growth per campaign and a 51% increase in space productivity), Capchase helped the company schedule spending, tap new growth opportunities, and run operations more efficiently.

Looma

Cole Johnson

Chief Executive Officer