Case Study: Utah Shakespeare Festival boosts mobile engagement and conversions with Capacity Interactive

Utah Shakespeare Festival boosts mobile engagement 75% with Capacity Interactive

The Utah Shakespeare Festival partnered with Capacity Interactive for website analytics and strategy services ahead of a planned redesign. Their challenge was to create a more user-centric, mobile-friendly website to better serve their tourist audience, as data revealed mobile users were significantly less likely to engage with the site's navigation, hindering both user experience and conversion rates.

Capacity Interactive's solution involved a deep dive analysis of Google Analytics data, which informed a bold redesign that eliminated the hidden hamburger menu in favor of a persistent, lean mobile navigation bar. This data-driven change, implemented by Capacity Interactive, led to a 39% lift in mobile navigation usage, a 75% increase in mobile pageviews per session, and a 10-30% increase in the mobile conversion rate, significantly improving ticket sales and campaign performance.

Utah Shakespeare Festival