Case Study: Toronto Symphony Orchestra Achieves 24% Single-Ticket Sales Revenue Growth with Capacity Interactive

Toronto Symphony Orchestra boosts single-ticket sales revenue 24% with Capacity Interactive

The Toronto Symphony Orchestra partnered with digital marketing vendor Capacity Interactive to enhance its ticket sales strategy. The challenge was to drive revenue growth without significantly increasing media spend, requiring a more efficient and effective full-funnel marketing approach.

Capacity Interactive implemented a strengthened marketing flywheel focused on optimizing every stage of the customer journey. The solution involved expanding top-of-funnel awareness on new channels like Reddit and Connected TV, improving engagement and retargeting, and refining conversion campaigns. This strategy delivered a 24% year-over-year increase in single-ticket sales revenue with only a 3% increase in total digital media spend, achieving a positive return on investment across every advertising channel.

Toronto Symphony Orchestra