Case Study: The Washington Ballet exceeds Nutcracker revenue goals with Capacity Interactive

The Washington Ballet exceeds revenue goal by 114% with Capacity Interactive

The Washington Ballet faced the challenge of standing out in a crowded holiday market and selling tickets for their annual production of The Nutcracker against significant competition. They partnered with Capacity Interactive, which provided creative strategy and digital advertising services to refresh their marketing approach and reach new audiences.

Capacity Interactive implemented a data-driven digital strategy using Google's full suite of ad placements and machine learning to optimize campaigns, while their creative team developed fresh social content angles. This solution helped The Washington Ballet exceed their revenue goal by 114% and their single ticket goal by 112%, while also decreasing their key page view cost per acquisition by 36.5%.

The Washington Ballet