Case Study: The Rosenbach Museum & Library achieves record growth with Capacity Interactive's Google Performance Max for Grants

The Rosenbach Museum & Library boosts attributed revenue 24% with Capacity Interactive

The Rosenbach Museum & Library, a Philadelphia-based cultural institution, aimed to increase its visibility and reach new audiences beyond its reputation as a local "secret." Partnering with digital advertising vendor Capacity Interactive, the challenge was to compete effectively in a crowded digital landscape and drive engagement with its programs and exhibitions.

Capacity Interactive implemented a newly-available Google Performance Max for Grants campaign into the museum's Google for Nonprofits account. This AI-driven solution utilized audience signals to optimize targeting, putting The Rosenbach at the top of search results and on Google Maps. The campaign delivered a 140% increase in impressions, a 38% uplift in web traffic, and a 24% increase in attributed revenue, driving record engagement and helping courses sell out.

The Rosenbach Museum & Library