Case Study: The Ride drives ready-to-buy traffic with Capacity Interactive

The Ride boosts Meta ROI 233% with Capacity Interactive

The Ride, a New York City-based entertainment bus tour, partnered with digital marketing vendor Capacity Interactive to drive online ticket sales to tourists. Without an in-house marketing team, the challenge was to effectively reach and convert their target audience of visitors to NYC.

Capacity Interactive implemented a dynamic advertising strategy on Meta, focusing on retargeting website visitors from the last 30 days and creating family-specific creative. This solution yielded a 233% ROI on Meta ad spend. Their work also included optimizing the client's paid search, resulting in a 284% increase in search impression share. Capacity Interactive's data-driven approach provided the audience insights necessary for this measurable growth.

The Ride