Case Study: The Cape Playhouse achieves blockbuster ROI on a limited budget with Capacity Interactive

The Cape Playhouse drives 2,060% Meta ROI with Capacity Interactive

The Cape Playhouse, a historic summer theater on Cape Cod, partnered with digital advertising vendor Capacity Interactive to launch a successful digital marketing campaign despite having a small team and a limited budget. Their challenge was to ramp up their digital efforts to promote their 2024 summer season and re-engage audiences after having little prior history with digital advertising.

Capacity Interactive implemented a streamlined strategy focused on Meta and Google Demand Gen campaigns. They allocated the bulk of the budget to a single Meta campaign for the summer season and used Google to target tourists. This solution drove record-breaking results for the Cape Playhouse, including a 2,060% Meta ROI and a 473% Google ROI, significantly exceeding their goals.

The Cape Playhouse