Case Study: StoryCorps grows its email audience with Meta Lead Ads from Capacity Interactive

StoryCorps cuts cost per lead 42% with Capacity Interactive

StoryCorps wanted to grow their email list to share more stories with a wider audience. They partnered with Capacity Interactive and used Meta Lead Ads to achieve this goal more efficiently.

Capacity Interactive implemented a continuous Meta Lead Ads strategy, incorporating optimizations like Multiple Text Option ads and Dynamic lead ad content. This solution resulted in a significant 42% year-over-year decrease in cost per lead, dropping from $3.14 to $1.82, and the leads acquired were shown to be high-quality and less likely to unsubscribe than those from other sources.

StoryCorps