Case Study: San Francisco Symphony achieves faster, on-brand copywriting with Capacity Interactive

San Francisco Symphony speeds copy drafting by 80% with Capacity Interactive

The San Francisco Symphony partnered with Capacity Interactive to explore how generative AI could help their small team scale high-quality content creation across numerous platforms without sacrificing their brand voice. Faced with limited staff resources and tight deadlines, the challenge was to increase efficiency for a wide range of copy needs while keeping human creativity central to the process.

Capacity implemented a custom AI tool and led an interactive workshop on ethical prompting, teaching the team to use AI effectively. The solution included a custom GPT integrated with the Symphony's voice and tone guidelines. The results were significant, including an 80% faster drafting speed and 50% of copy edits being accepted on the first draft. Capacity enabled the team to redirect freed-up time towards more strategic and creative work.

San Francisco Symphony