Case Study: San Francisco Symphony reaches 653,774 video views with Capacity Interactive creator collaboration

San Francisco Symphony earns 653,774 video views with Capacity Interactive

The San Francisco Symphony faced the challenge of promoting the historic appointment of its first female Music Director beyond a traditional press release. They partnered with Capacity Interactive to use creative strategy and influencer marketing to authentically reach a broader, more diverse local audience.

Capacity Interactive developed and executed a creator-led campaign, sourcing and collaborating with 10 San Francisco-based influencers across various niches. The solution generated over 653,774 video views at an average cost per view of $0.026, successfully positioning the announcement as a significant cultural moment for the entire city.

San Francisco Symphony