Case Study: San Francisco Opera reaches new audiences and drives donations with Capacity Interactive

San Francisco Opera drives $488K in revenue with Capacity Interactive

The San Francisco Opera, a leading arts organization, partnered with digital advertising vendor Capacity Interactive to address the challenge of audience development for its historic centennial season. Their goal was to grow awareness, welcome new fans, and drive ticket sales and donations through innovative digital strategies.

Capacity Interactive implemented a full suite of digital tools, including experimental Google ad types like Responsive Display Ads and Discovery ads, as well as targeted Meta campaigns. The solution successfully broadened reach and drove conversions. The results were significant, including a 2,197% Google Ads ROI for one production, $488K in Google Ads revenue, a 495% Meta ROI, and $54K in Meta revenue. Capacity Interactive's strategy also helped attract a new and diverse audience, with 65% of attendees at one event being new to the organization.

San Francisco Opera