Case Study: San Francisco Opera boosts subscription sales with Capacity Interactive

San Francisco Opera drives 2,527% ROI with Capacity Interactive

The San Francisco Opera worked with Capacity Interactive to boost subscription sales amidst evolving privacy changes. Their challenge was to effectively harness their first-party data to drive both new acquisitions and renewals for their upcoming season announcement.

Capacity Interactive implemented a digital advertising strategy rooted in first-party data. They first ran a Meta lead generation campaign to collect high-quality prospects, then executed a targeted subscription campaign using CRM data to segment and re-engage past subscribers and single-ticket buyers. This approach generated 447 new leads at a $1.45 cost per lead and drove $185K in revenue with an overall ROI of 2,527%.

San Francisco Opera