Case Study: Pittsburgh Symphony Orchestra expands audience reach with Capacity Interactive

Pittsburgh Symphony Orchestra expands reach with Capacity Interactive across 40 campaigns and 150+ ads

The Pittsburgh Symphony Orchestra (PSO) had a high-performing internal marketing team but needed to scale its creative output to support a steady cadence of concerts and paid media campaigns. Their challenge was to produce more content on earlier timelines while maintaining their distinct brand voice. They partnered with Capacity Interactive for creative strategy services to achieve this growth without a complete reinvention.

Capacity Interactive embedded directly into PSO's workflow, joining their meetings and collaborating on content brainstorms. They translated PSO's organic style into paid performance assets and provided an outside creative perspective that complemented PSO's institutional authority. This partnership resulted in a stronger creative mix that expanded audience reach; one Capacity-led concept connecting Stravinsky to heavy metal sparked strong engagement and conversation, validating the approach. The integrated support allowed PSO to scale its output and strengthen the link between its creative work and performance.

Pittsburgh Symphony Orchestra