Case Study: Park Avenue Armory boosts ticket sales and membership with Capacity Interactive's holistic digital strategy

Park Avenue Armory drives 1,400 purchases and 433% ROI with Capacity Interactive

Park Avenue Armory partnered with Capacity Interactive to drive ticket sales and introduce new audiences to its innovative programs, starting with the immersive film installation Euphoria. The challenge was to market this unconventional, multifaceted art experience effectively and boost membership sales using a holistic digital strategy.

Capacity Interactive implemented a varied digital advertising strategy that embraced innovation, including the use of Google's Performance Max campaigns and other machine learning tools across multiple channels. The solution successfully reached new audiences, generating 6.6 million impressions, 89,000 key page views, and 1,400 purchases for a 433% total ROI. The campaign also drove a 118% increase in membership purchases.

Park Avenue Armory