Case Study: Oregon Shakespeare Festival expands future audiences with Capacity Interactive

Oregon Shakespeare Festival reaches 8.5M impressions with Capacity Interactive

The Oregon Shakespeare Festival, a nationally renowned theatre arts organization, faced the challenge of building future audiences by reaching younger demographics. They partnered with digital advertising vendor Capacity Interactive to launch their first-ever TikTok campaigns as a strategic test of the platform.

Capacity Interactive implemented a three-campaign strategy for OSF, utilizing a mix of broad awareness content, existing performance trailers, and hyper-local messaging. The results included 8.5 million impressions, 35,000 key page views, and nearly 100 purchases, while successfully introducing the festival to a new generation—42% of clicks came from 18–24 year-olds.

Oregon Shakespeare Festival