Case Study: National Ballet of Canada achieves record-breaking Nutcracker revenue with Capacity Interactive

National Ballet of Canada drives 2,500+ presale leads with Capacity Interactive

The National Ballet of Canada partnered with digital marketing agency Capacity Interactive to build a highly-engaged audience ahead of their crucial Nutcracker ticket on-sale. Their challenge was to generate excitement and reliable high revenue for this key production by moving beyond short sales windows and creating a pool of potential patrons for effective retargeting.

Capacity Interactive implemented a 7-day Meta lead generation campaign focused on acquiring presale leads rather than immediate sales. This strategy utilized carousel and video ad formats to efficiently build an audience. The results were a record-breaking $34,000 in Nutcracker ticket revenue directly from the new leads, an overall ROI of 2,205%, and a ten percent year-over-year revenue increase from the subsequent sales campaign, firmly establishing lead generation as a critical part of the Ballet's annual strategy.

National Ballet of Canada