Case Study: Mayo Performing Arts Center improves email performance insights with Capacity Interactive

Mayo Performing Arts Center improves email CTR in July 2024 with Capacity Interactive

Capacity Interactive provided email strategy services for Mayo Performing Arts Center (MPAC), which needed a more data-driven approach to understand its email performance and its direct impact on revenue. The challenge was to consolidate and analyze email data from multiple sources to uncover actionable insights specific to their performance season.

The solution implemented by Capacity Interactive was the creation of a custom email dashboard in Looker Studio. This tool integrated data from MPAC's email service provider and Google Analytics to track key metrics like click-through rates, revenue, and deliverability. This allowed MPAC to identify performance trends, understand the impact of different email types on sales, and make iterative optimizations, such as attributing a click-through rate decrease to fewer targeted emails being sent that month.

Mayo Performing Arts Center