Case Study: Manhattan Neighborhood Network boosts search traffic with Capacity Interactive SEO

Manhattan Neighborhood Network boosts blog clicks 150% with Capacity Interactive

Capacity Interactive partnered with Manhattan Neighborhood Network (MNN), a community media hub, to address a challenge of increasing relevant, non-branded organic search traffic to their website. The goal was to transform MNN's blog into an effective upper-funnel acquisition tool for their Media Production Education Program.

The solution from Capacity Interactive involved implementing a technical SEO foundation followed by a search-first content strategy. This strategy combined in-depth keyword research with the use of AI writing tools to efficiently create "how-to" articles that answered common user queries. As a result, MNN's blog content was responsible for driving 51% of the site's overall impressions and 53% of its overall clicks, with the new "how-to" articles specifically achieving a 137% increase in impressions and a 150% increase in clicks.

Manhattan Neighborhood Network