Case Study: Louisville Orchestra achieves 81% revenue growth with Capacity Interactive's tiered digital advertising strategy

Louisville Orchestra increases revenue 81% with Capacity Interactive

The Louisville Orchestra partnered with digital advertising agency Capacity Interactive to implement a more effective marketing strategy for its complex season. The challenge was to increase ticket purchase revenue while maintaining cost efficiency across a large number of performances.

Capacity Interactive designed and executed a tiered digital advertising strategy, structuring campaigns into three levels based on audience intent. This flexible approach allowed for real-time budget adjustments and reduced audience overlap. As a result, the Louisville Orchestra saw a 38% increase in purchases and an 81% increase in revenue year-over-year, while also improving its overall ROI. Capacity Interactive's solution provided a scalable and economical framework for the orchestra's growth.

Louisville Orchestra